Tag Archives: KQED

Featured: Craft Beer Evangelist & Social Media Maven, The Beer Wench

6 Jul

CRAFT BEER ADVOCATE & SOCIAL MEDIA MAVEN, THE BEER WENCH (Forkly: @thebeerwench)

Ashley’s awesome use of Forkly: beer & food pairings; social media platform; restaurant & bar recommendations; and advocacy of craft beer & beer cocktails

Known amongst the Interwebs as The Beer Wench, Ashley is a self-proclaimed craft beer evangelist & social media maven on a mission to advance the craft beer industry through education, inspiration, and advocacy. She is the founder of two prominent beer blogs, DrinkWithTheWench.com & BeerMixology.com, and is a recognized social media influencer on the topic of beer. In addition to her beer expertise, Ashley is a Certified Specialist of Wine, boasting over 7 years experience working in multiple facets of the food & beverage industries.

Ashley cites Forkly as her favorite go-to food & beverage app:

“As a social media addict obsessed with sharing pictures and notes about my food and beer adventures, Forkly is by far the coolest, easiest, and most integrated platform out there. Forkly allows me to synch my posts with both Facebook and Twitter, making it the best one-stop shop for sharing dining experiences online. It’s also a great tool for discovering new places based on the recommendations of peers. I love it!”

Ashley is currently the “Director of Awesomeness” at Bison Brewing in Berkeley, CA  — where her responsibilities include everything from marketing, sales, PR, social media & events – and, on rare occasion, brewing. She’s also a freelance consultant and professional speaker on the subjects of social media, beer mixology, food & beverage pairings as well as a regular contributor to CraftBeer.com.

As an expert in food & beer pairings, Ashley is excited to bring a unique twist on food & beverage pairings to Forkly:

“Until recently, food pairings were reserved mostly for wine. The exceptions being pub fare, fried foods, and pizza. The complexities and nuances in beer surpass those in wine, in many respects, and, as a result, beer is slowly but surely challenging wine as the quintessential food pairing beverage. Beer & caviar? Beer & Foie Gras? You, bet! I’m excited to share my passion and knowledge with the Forkly community as one of its “resident” beer experts!”

Ashley is also a leader in the beer cocktail movement, recently getting national recognition for her recipes on both the Discovery Channel & San Francisco’s NPR website, KQED. She is on a mission to seek out the best beer cocktails in the country and share them with the Forkly community, as well as share some of her own recipe successes from time to time.

“Although the trend is still in its infancy, beer cocktails are appearing on more and more bar menus. I’ve made it my prerogative to find them and report back to my friends on Forkly!”

For more on Ashley’s perspective on beer & food, check out some of her musings or meet her in person on July 22 at a fundraiser for Sprouts Cooking Club in the historical San Francisco Ferry Building:

A Craft Beer Epiphany in Wine Country

Craft Beer’s Spin on Classic Wine Pairings

Craft Beer & The Restaurant Hypocrisy: An Airing of Grievances

Follow Ashley on Forkly @thebeerwench and Twitter @TheBeerWench & @BeerMixology