Tag Archives: tastemaker

Battle of the Tastemakers: New Twist in Points & Influence

29 Nov

It’s been about a year since we first introduced influence points in Forkly, and in February we started awarding the title of Tastemaker to the most influential user at a place.

Since then, we’ve been watching how people use and interact with those features; there have been millions of accumulated influence points, fierce battles over Tastemakerships, and yes, even some cheating. Based on our learning, we’re announcing several important changes today on to how points and Tastemakerships will work going forward.

Fairer Tastemaker Battles

The idea behind the Tastemaker status at places has always been to give some special recognition to the users who are the most influential for a given place. It’s not about how many tastes they post there, but rather how many other people they influence to get interested in a place, and hopefully entice them to go and eat there.

In order to do this, we used to give the title of Tastemaker to the person who had the most points at a place. However, we found that this heavily favored early adopters who had simply been using Forkly longer, and made it very difficult for newer users to catch up. Don’t get us wrong: we love our early adopters! But is it fair that somebody who might have been very influential about a restaurant a year ago trumps somebody who has been a more enthusiastic advocate for the restaurant recently?

In order to make Tastemakerships more competitive, we’re now only taking into account the influence points you’ve earned at a place over the last 3 months.

Don’t worry, you’re not losing your influence points, but if you haven’t posted things from a given place lately, you might lose your Tastemaker status (time for another visit?). But, you now also have a much better shot at ousting the Tastemakers who have been resting on their laurels for too long. ;)

Verified Tastes

In the fight over Tastemakerships and influence, some people have been trying to game the system by posting tastes for things that they didn’t actually have (yes, we know, it’s inconceivable!).

Whenever you start a new taste, add a photo and post it, Forkly is now checking how far away you are from the restaurant to see if we can “verify” the taste.

We won’t prevent you from posting unverified tastes, but going forward there’s a chance that you might not earn points for it. We’ll usually give you the benefit of the doubt, but if we consistently see unverified tastes from a user, we’ll be more strict when it comes to awarding points.

Oh, and our verification system is smart enough to work with tastes that are posted later when you’ve already left the restaurant, and photos that you took using a third-party camera application. And don’t worry, all the processing happens on your phone, so we’re not sending any sensitive location data over the Netz :)

More to Come

We hope that the changes that we introduced will improve your Forkly experience, and as always, we’d love your feedback! We’ve got some other exciting changes and improvements in the works, and can’t wait to share them with you soon.

The Forkly Team

So, You Want to be a Tastemaker?

10 Jul

Now that we got you excited about the Forkly 2.1 update, let’s look at how you can become the Tastemaker of your favorite restaurants!

What is a Tastemaker?

A Tastemaker is an establishment’s most influential Forkly user. Tastemaker status is based on a number of contributing factors including:

  • You have the highest number of points at a venue.
  • How many “wants” you received on items you rated there.
  • How many people are talking about it within the app, on Facebook & on Twitter
  • How frequently you dine there, etc.

You can see the places you’re the Tastemaker at in your profile:

I want more Forkly points! How do I get them?

The most obvious ways to gain more Forkly points:

  • When someone wants your tastes
  • When your tastes become popular i.e has received enough wants, we’ll give you bonus points
  • When someone tastes and rates something that they discovered through you (by wanting it) we’ll give you points if they end up liking it or loving it

There are other ways to increase your Forkly influence & to become a Tastemaker, but we’ll leave it up to you to discover them.

What do I do with all these points?

Soon enough, Tastemakers will actually receive perks from certain restaurants/bars for being a Tastemaker– so start building up those points, connect with other users, and support local businesses! Share your triumph (literally, if you turn on the sound, you’re in for a treat when you become Tastemaker of a place!) by posting your Tastemaker status on Twitter and Facebook.

Happy Tasting!

App Update, Forkly 2.1: New Food Photo Filters, Tastemaker Features, Wine.com & More

20 Jun

Forkly friends, get excited… the newest version of Forkly is now available to download! Forkly 2.1 includes a series of updates for users and food & drink businesses alike. What’s included?

✓ Photo filters specifically designed for food (candlelit dinners included!)
✓ Photo effects: Tilt-shift and enhance images
✓ Auto-focus and exposure camera controls
✓ Invite friends
✓ Settings: Save photos to albums
✓ Share Tastemaker status on Twitter & Facebook
✓ View places where you’re the Tastemaker
✓ Wine.com integration: Buy wine you find on Forkly
✓ Improved Featured Users section
✓ Enhancements: User interface & speed

Below are some of the details…

Photo Filters Designed for Food & Drink

With the newly added photo filters and special effects, you can now shoot photos like a pro when dining out—think Instagram, but designed specifically for food, drinks, and those beloved dark, candlelit establishments. Mmmm tasty lookin’ photos.

Get your shots perfect with focus and exposure controls. Tap with two fingers to get the controls, drag them to the desired locations and take the photo. You can also double tap to autofocus.

New Improved Tastemaker features

Our point-loving users (or super competitive users…you know who you are…) should get a kick out of the new and improved Tastemaker features. As most of you know, a Tastemaker is the most influential Forkly user at an establishment (determined by points within the app). With Forkly 2.1, Tastemakers can announce your status through social media accounts (Twitter & Facebook friends, get ready!), see where you’re most influential, and later this summer, you’ll be rewarded with “Tastemaker Perks” too (Patience folks, patience).

Wine.com – Buy wine you find on Forkly directly from your iPhone

Forkly 2.1 also includes the integration of Wine.com, which allows users to discover wines on Forkly and buy them directly from your phone. How many times have you tried a great wine when dining out–and then tried to remember the name next time you were on the hunt for a good wine? Now you can record the names and buy them as needed. Done and done.

Invite Friends

You can now invite all your friends to join Forkly too, hooray! We’ve had so many requests from users who want to spread the word to family and friends, you can now do so with a few taps within the app. So, share away–and keep us in the loop. You know we love to hear from you on Facebook, Twitter, & Pinterest (and follow or LIKE us while you’re at it!). And you know we’ll spread the word about fun food-related events you and friends are attending.

Thanks for Spreading the Love!

All of these changes are great for local food & drink businesses too–so thanks for doing your part. The better images look, the more new and repeat customers an establishment will get. The more you compete to become a Tastemaker and invite friends to join, the more word-of-mouth publicity for the restaurants or bars you’re frequenting. The more wine/food pairings posted, the more sommeliers and wineries have to work with–and to teach us all about great new wines (or ones we haven’t tried yet). All in all, everybody wins!

Forkly 2.1 can be downloaded for free from Apple’s app store (or just updated on your phone). Enjoy!